Last updated October 6, 2017
- "Non-Personally-Identifying Information" is information that, without the aid of additional information, cannot be directly associated with a specific person.
- "Personally-Identifying Information," by contrast, is information such as a name or email address that, without more, can be directly associated with a specific person.
PERSONAL INFORMATION COLLECTED
In order for you to access certain services and to purchase products that we offer via the website and through the myEyeQue apps, we require you to provide us with certain information that personally identifies you ("Personal Information").
Personal Information includes the following categories of information:
- Contact Data (such as your name, mailing address, and email address)
- Financial Data (such as your account or credit card number)
- Demographic Data (such as your age, gender, and country)
- If you communicate with us by email, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.
- When ordering or registering on our site, as appropriate, you may be asked to enter: year of birth, gender, or other details to help you with your experience and improve the accuracy of the EyeQue test results.
USER’S ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION
We maintain a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile at www.eyeque.com and signing in.
If you wish to change data in your account and are not able to, contact email@example.com
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, or directly enter information on our website or through the myEyeQue application.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, browse the website, or use certain other site features in the following ways:
- To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To quickly process your transactions.
- To send periodic emails regarding your order or other products and services.
- To improve EyeQue test results.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions related to our products and services.
- Process orders and to send information and updates pertaining to orders.
- Communicate new features, product offerings or services or changes to our products, services or policies.
User-entered refractive correction prescriptions or information from other sources onto the EyeQue website are not considered medical records. EyeQue may use these values to assess the overall performance of the EyeQue services. This information is not shared with other users but is available to EyeQue personnel responsible for product development and website management.
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. Our website is hosted in a secure cloud environment using Amazon Web Services. While no website nor database can be 100 percent secure, we strive to make every reasonable effort to keep data private. All PII is sent to our servers is through secure internet transfer protocols using https/ssl.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only allowed limited accessibility. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order, or enters, submits, or accesses their information to maintain the safety of the user's personal information.
All financial transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use 'cookies'?
You can choose to have your computer's browser warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is different, look at your browser's Help menu to learn the correct way to modify your cookie settings.
If you turn cookies off, some features will be disabled. These features will affect your site experience, efficiency and may cause the site to function improperly. However, you will still be able to place orders.
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
We do not sell, trade, or otherwise transfer to outside parties Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, research or other uses.
We do not include nor offer third-party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
We have not enabled Google AdSense on our site but we may do so in the future.
California Online Privacy Protection Act (OPPA)
- See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
- Visitors can visit our site anonymously.
Does our site allow third-party behavioral tracking?
No, we do not allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
This website is not marketed, designed to invite or to be used by any person under the age of eighteen (18) years of age. When it comes to the collection of personal information from children under the age of 18 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. See: https://www.ftc.gov/tips-advice/business-center/privacy-and-security/children%27s-privacy
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In line with Fair Information Practices, we will take the following responsive action should a data breach occur within 7 business days we will notify the users via in-site notification and or email.
In accordance with CANSPAM, we agree to the following:
- No use of false or misleading subjects or email addresses.
- Identify the message as an advertisement in a reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
If at any time you would like to unsubscribe from receiving future emails, you can email us at firstname.lastname@example.org and we will promptly remove you from ALL correspondence.